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adidas unveils new ready-to-wear collection
The trend of consumers has changed again, and sportswear has become the new daily clothing for consumers.
According to the survey, 90% of the respondents believe that the comfort of clothes will affect their mood. For this reason, Jo Aberg, vice president of design of the German sports brand adidas, said that the study found that comfortable clothing is becoming one of the keys to improving the living standard of the new generation of consumers.
To this end, adidas has launched a comfort-oriented ready-to-wear capsule, covering dresses, hoodies, oversized T-shirts, jackets and shorts, all made of recycled materials.
For example, the brand launched the adidas Yoga Make Space yoga line, which includes yoga apparel for women, men and children. Inspired by the four elements of water, fire, earth and wind, this series extends to design special products for various yoga occasions and needs such as waterside yoga, hot yoga, men's yoga training with greater range of motion, and windbreaker. . The launch of the latest yoga series is undoubtedly an important sign of adidas' layout of the yoga clothing market.
Compared with the continuous launch of joint series, the top priority of adidas should be to regain the core spirit of the brand and integrate the precious historical assets of the brand and the system of different business departments into a force.
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